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Merchandising + Strategy +
Innovation Consulting


Proven methods and fresh perspective to help
fashion brands grow and innovate.
 

WHAT WE DO

CAPITALIZE ON 
MERCHANT INSIGHTS

amassed from helping and launching  hundreds of brands. Former executive Saks Fifth Avenue, Victoria's Secret, others.

DEFINE
BIG OPPORTUNITIES

through big-picture vision, deep dive analysis, and competitive landscapes.

BUILD
GROWTH STRATEGIES

with a clear, written path to customer needs, wants, and desires – and financial results.

CREATE "NEXT"

with a fresh pair of eyes for product lines, processes, digital innovation/Web3.

WHAT PEOPLE SAY

Sonia played an integral role on the executive leadership team that created saks.com. Her creative vision, customer intuition, and deep knowledge of retail and fashion, made her an impactful business leader as well as a roll-up your sleeves partner creating something that had never been done before.

—  Denise Incandela, EVP, Walmart, and former President, Saks Fifth Avenue Direct

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“Product is our passion, the customer is our focus , and data is our friend”  — Sonia Preta, Founder

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