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Merchandising + Strategy +
Web3/Innovation Consulting



Proven methods that help fashion brands sustainably grow and innovate.
 

WHAT WE DO

DEFINE BIG OPPORTUNITIES

through deep dive analysis, competitive landscapes, and decades of insights.

BUILD CLEAR STRATEGIES

with a clear, written path to customer desires, innovation, and financial results.

CREATE "NEXT"

by executing innovative product lines, processes, and team mentorship.

WHAT PEOPLE SAY

Sonia played an integral role on the executive leadership team that created saks.com. Her creative vision, customer intuition, and deep knowledge of retail and fashion, made her an impactful business leader as well as a roll-up your sleeves partner creating something that had never been done before.

—  Denise Incandela, EVP, Walmart, and former President, Saks Fifth Avenue Direct

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“Product is our passion, the customer is our focus , and data is our friend”  — Sonia Preta, Founder

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