Sonia PretaJul 19, 20223 minIntelligent Innovations for Retailers, Brands, and HumansTake-aways from The Lead Innovation Summit, highlighting innovations using data and artificial intelligence for retail and brands.
Sonia PretaJul 14, 20222 minA Key E-commerce Function That Even Some Big Players MissShopping online for fashion can be a fun and convenient experience, but it can sometimes be work. When shopping is too much work, it...
Sonia PretaJul 5, 20221 minA Fast-Growing New Sneaker Brand That Gets it RightThis cool sneaker brand, Axel Arigato, born in 2014, is growing rapidly in Europe. The Stockholm-based brand had enough traction to...
Sonia PretaMar 21, 20223 minWhy Merchandising is a People BusinessGreat product and design are critical to a brand’s success. But, in my two decades of working with retailers and brands, I have...