Sonia Preta
Intelligent Innovations for Retailers, Brands, and Humans
Take-aways from The Lead Innovation Summit, highlighting innovations using data and artificial intelligence for retail and brands.
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Sonia Preta
- Jul 14, 2022
- 2 min
A Key E-commerce Function That Even Some Big Players Miss
Shopping online for fashion can be a fun and convenient experience, but it can sometimes be work. When shopping is too much work, it...
Sonia Preta
- Jul 6, 2022
- 1 min
A Fast-Growing New Sneaker Brand That Gets it Right
This cool sneaker brand, Axel Arigato, born in 2014, is growing rapidly in Europe. The Stockholm-based brand had enough traction to...
Sonia Preta
- Mar 21, 2022
- 3 min
Why Merchandising is a People Business
Great product and design are critical to a brand’s success. But, in my two decades of working with retailers and brands, I have...
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